Flavour Starter landing page
Stop CookingBoring Food.
6 competition-grade seasonings. No fillers. No chemicals. 100% gluten free. This is the box that turns a regular cook-up into something your mates actually talk about.
6 Rubs That'll Change Your Game
Each one crafted from real spices, real herbs — zero numbers, zero fillers. From the first shake you'll know this is different.
These Come in the Box. On Us.
Two extras thrown in at no cost. Because the rubs are just the start.
This Is What Your Cook-Up Becomes.
Not stock photos. This is what happens when Lane's meets fire, smoke, and a bit of know-how.
![]() Smoked Brisket
|
![]() Fried Chicken
|
![]() Competition Pulled Pork
|
![]() Low 'n' Slow Brisket
|
We Don't Cut Corners. Ever.
Every other seasoning brand hides something in the label. We don't.
5,000+ Blokes Already Know.
We let the food do the talking. But when the reviews come in like this, hard not to share them.
"Bought this as a starter and now I'm on my third full-size order of Magic Dust. My mates think I've suddenly become a BBQ genius."
"The Prime rub on brisket is absolutely unreal. I've done three low-and-slows in the last month. My missus is not complaining."
"Got this as a gift, wasn't expecting much. Now I've ordered the big box. The Sunday Roast rub alone is worth every dollar."
What You're Actually Getting.
Buy these individually and you're looking at $130. Here's exactly what the box includes.
Your Cook-Up Gets Even Better From Here.
Every order comes with access to 100+ free Lane's recipes — and every week we send a fresh one straight to your inbox. BBQ inspiration, zero effort.





